Lead Generation
(The Engine)

Is your pipeline based on Math and consistent action or Lucky Breaks?

Sales & Selling
(The Conversion)

Does your team operate from a proven Playbook, or does revenue depend on individual Improv?

Talent & Hiring
(The People)

Is sales and revenue powered by scalable Systems, or limited by the Heroics of a few key people?

Strategy & Positioning
(The Market)

Does the market view you as a distinct Choice, or just another Commodity in a crowded field?